Normally the effect of lager on Subject T has about the same result as feeding a gremlin after midnight. Really it makes smuggling him in bars that much more fun and challenging. Also, in all honestly yours truly may have likened Heineken to less than reputable liquids in the past...
But still ...
We've recently came upon this video and it is worth watching, you can watch it here:
Worth mentioning about this whoppingly big-budget commercial is that it was shot here in London, and features an interesting marriage between a Chinatown restaurant-annex-theatre with a funky (and franky awesome) Bollywood tune from my local Indian take-away.
It is noteworthy to showcase beer and lager in a setting that many would rather link to the world of mixers and champagne instead. Inadvertently deeming beer more fit to the seedy underworld of dark-lit pubs and sports events. Both Stella and Heineken are doing a good job advertising beer as a social and responsible drink, and they deserve merit for that.
And with that, cheers!
Subject Bourbon, sponsored by Heineken, signing off.
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